Virtual Medical Centre

Leading Australian health website: hitwise

More than 634,000 unique visitors per month

2.72 million page views per month

22,000 pages of information updated every 12 hours

Independent content, quality controlled by 1,000 Australian medical specialists

eNewsletters distributed to 35,000 members fortnightly

Magazine distributed to 21,000 GPs quarterly

600 online CME topics approved by RACGP & ACRRM

400 online videos with key opinion leaders, animations and patient stories

Secure login for health professionals to present ethical brands

Interactive tools that engage consumer viewers including pain score, BMI calculator and more

Community health seminars

High traffic and page views
22,000 web pages updated every 12 hours
Accurate, timely and free medical information updated every 12 hours is readily available to viewers to deliver reliable answers to their health questions. Currently, over 600,000 Australians use more than 2.4 million pages of our health information monthly.

View the Hitwise article Demand for personalized health services online, which discusses Virtual Medical Centre’s huge growth in traffic over the last 12 months.

Quality assured and independent content
Uniquely from 1,000 Australian medical specialists including key opinion leaders
An Editorial Advisory Board, consisting of over 1000 specialists led by 14 medical directors provides governance and guidance of the content to ensure that all information is balanced and fair. Content is written for doctors and health consumers, with the doctors' version only available via secure login.
Information conforms to Health On the Net International ethics code and is fully referenced.

Wide range of topics
Covers 19 specialty areas
Information covers many topics include diseases, treatments, investigations, drugs, symptoms, clinical trials, medical research, new and emerging therapies and more. The specialty areas include; allergy, blood, bone, brain, cancer, children’s health, gastro, heart, hormone, infection, joints, kidney, lungs, mental health, pain, skin, weight loss, allergy and women’s health.

More than 400 audiovisual programs
For doctors and health consumers
An extensive array of audiovisual information is readily available that includes online presentations from leading medical specialists, detailed medical animations and patient / carer interviews.

Doctors actively prescribe Virtual Medical Centre
Complements the doctor’s care
Many medical practitioners are actively referring their patients to the Virtual Medical Centre to complement their care. This has been proven to help patients and their carers understand or cope with their medical condition. Additionally, substantial relationships have been developed with many national patient support organisations.

600 online and FREE CME programs for GPs
Accredited by the RACGP (40 points) and ACRRM (12.75 points)
The health portal, through a secure logon area, uniquely delivers 600 online and multi-media educational programs for General Practitioners. The topics are accredited by the Royal Australian College of General Practitioners (RACGP) for 40 points QA & CPD and by the Australian College of Rural and Remote Medicine (ACRRM) for 12.75 PDP points. Courses are facilitated by an Australian medical specialist. GPs can participate in these proven, comprehensive and self directed educational programs from the convenience of their surgery or homes. View feedback from GPs about the CME program.

Professional magazine for GPs
Published and distributed on a complementary basis to 21,000 GPs quarterly
Consult’s unique blend of important and informative health, lifestyle and business articles, its high standards of professional journalism and its attractive presentation make it a popular read and an effective marketing medium. It is published by a leading Australian business publisher Aspermont in partnership with the Virtual Medical Centre.

eNewsletters for consumers, GPs and Oncologists
Distributed to 25,000 health consumers and 10,000 health care professionals
Health eNews proactively delivers up to date health information to the rapidly growing volume of interested health consumers and professionals who subscribe. Consumers receive a newsletter from Dr Joe Kosterich, the Virtual Medical Centre’s spokesperson. Readers are able to click through to view the latest videos and animations, interact with new online tools, take part in surveys, enroll or review new educational programs on offer and much more. Three Health eNewsletters are prepared and distributed fortnightly (1 to consumers, 1 to health care professionals and 1 to medical specialists - oncologists).

Interactive tools that engage consumers
Many existing tools actively engage health consumer viewers
These include a GFR calculator, BMI calculator (body mass index), calorie counter, asthma score , dementia benchmark checklist, dry eye quiz, headache or migraine evaluator, heartburn/indigestion self evaluation, neuropathic pain questionnaire, pain score, pregnancy calculator, menstruation calculator and more.

Community marketing via health seminars
Foster loyalty by connecting directly with your target audience.
Partner with Virtual Medical Centre to deliver seminars to health conscious consumers.
Previous preventative health seminars were received with much acclaim.
For more information read about our inaugural seminar, watch the video or view the attendees´ feedback.

Active marketing programs to consumers and doctors
A wide range of initiatives designed to increase visitors, membership and use of CME
Virtual Medical Centre’s marketing programs are diverse for consumer, GP and medical specialist markets.